Result Based Business Advisors / Consultants
Informed Business Solutions, Inc. is a no upfront fee multifaceted consulting firm that works in partnership with your organization to advance your company's objectives. We operate primarily through the analysis of your existing organization to develop strategic plans.
We offer a Full Range of Services
Whether you have a small business or large enterprise, we are the right choice for you. We do not charge hourly fees; in fact, we have no concept of billable hours. Compensation for our efforts comes from predefined established goals, that we have collectively agreed upon, beforehand. In simple words, there are no surprises in our billing. We can charge a flat rate per job or we can easily have our compensation reflect a percentage of a cost savings, a percentage of improved sales, or any other benchmark you choose. We are very flexible.
When you win, we win.
NPS - Net Promoter Score
Net Promoter or Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth. NPS has been widely adopted with more than two thirds of Fortune 1000 companies using the metric.
Why Us?
For years we have a proven track record of helping small to large businesses. With over 30 years of experience in sales, marketing, operations, IT, accounting, legal, and top-down corporate engineering, all of our customers have been very satisfied with our work (See our Testimonials). Although we are based in the Miami - Ft Lauderdale area we can help you even if you are across the country or located internationally.
The two senior partners with over 30 years experience have been working together for over 20 years, either running companies or helping others do the same. All of our other partners have been working in there respective fields for more than 20 years. They have backgrounds in law, accounting, IT management, programming, databases, human resources, sales, marketing and operational management.
Whether you need a specialist for an upcoming audit, have problems with cash flow, have been served with a sexual harassment lawsuit, have a failing website, need to move your data to the cloud, need to make your site SSL secure, need to automate your business processes, thinking of using a factor, have store inventory issues, have employees that have been embezzling, thinking of advertising on Facebook, or just need strategic advice, we can help.
We are the one-stop consulting firm that will guarantee you results. We do not charge by the hour and only collect our fee when the job is successful.
You have nothing to loose and everything to gain by giving us a call to see if we can help.
Contact Info
Phone: (954)591-8613
Our Senior Partners
Tony Gordon
Senior Partner
Mr Gordon brings over 30 years experience in senior management positions from large fortune 50 companies to the CEO of several of the most successful startups in a broad range of industries. His vision has put him in the forefront of today’s Mobile and IP telecommunications technologies, Consumer Brand Marketing, and Social Media with Market experience in the U.S. and Latin America.
Corporations which he has had past affiliations with:
- Graphic Scanning Corporation
- Bell South Corporation
- Mobilecomm
-Priority Communications
- Mercury Telco Group
- Suncoast Technology
John Prefer
Senior Partner
Mr Prefer brings over 30 years of vast experience in number of operational positions with several corporations. Mr Prefer’s career began in the intelligence community. From there he entered the corporate arena in key operational positions. He has held positions as an intelligence analyst, Executive VP, and COO.
Mr Prefer brings a variety of experience in the following categories:
Operations, engineering, finance, human resources, legal, corporate intelligence, and cloud computing architecture.
Corporations which he has had past affiliations with:
- Barterama Corp.
- Contact Communications
- Priority Communications
- Mercury Telco Group
- Suncoast Technology
In Depth
- Business Process Management - Business process management (BPM) is a discipline in operations management that uses various methods to discover, model, analyze, measure, improve, optimize, and automate business processes. BPM focuses on improving corporate performance by managing business processes. We are experts in this field where we can re-engineer your company to profitability.
- Human Capital - Human resource management is the management of human resources. Commonly referred to as the HR Department, it is designed to maximize employee performance in service of an employer's strategic objectives.
- Corporate Security - Evaluate the protection of the physical and intellectual assets of a business or company. We’ll design a program to ensure proper security and safety measures are in place.
- Counseling -Business counseling, also known as business mentoring, is a highly effective process that enables business owners and senior managers to work through, and explore possibilities on the issues affecting their business.
- Service Design & Operations - When planning on producing a new product and/or service, the key factor is the product and service design. Successful designs come down to these basic principles: translate customers' wants and needs, refine existing products and services, develop new products and services, formulate quality goals, formulate cost targets, construct and test prototypes, document specifications, and translate products and service specification into process specifications.
Customer Strategy & Marketing
- Strategy and Market Research -Market research strategy refers to the strategy used to carry out market research. It is distinct from a ‘marketing strategy’ although, when clients form a marketing strategy, market research is often a very important part of it. Indeed, the insights gained from market research are often vital in forming the marketing strategy itself.
Market research is very important, as the knowledge gained from the research can lead to clients gaining an edge over their competition in a particular market. When forming a market research strategy, it is vital that the goals of the research are clearly defined. Frequently, these goals are to find more information about the consumers of the client’s products or services, and to know as much as possible about those who could potentially be part of their customer base in future. This information could include what the respondents think about the product, what they value, how they view competitors’ products, and other common characteristics among the consumer profile. - Lead Generation / Nurturing - As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. - Customer Acquisition & Retention - We're stating the obvious here, but increasing your customer base is the fastest way to grow your business and the most obvious way to reach short-term revenue goals. Don't assume it's the only way, however, as up-selling to an existing customer can sometimes prove more lucrative than what you'll make on a new client. And that's before we get to "lifetime value."
Customer acquisition will always be a driver for businesses, which is the main reason inbound marketing is such a rapid growth industry right now. Inbound tools are ideal for attracting qualified potential clients and converting them into sales.
Stepping aside from concerns of pure profitability, customer retention is one of the best ways to measure how reliably your company is providing its service. Put simply, companies with high retention rates are knocking it out of the park, and doing such good work their customers realize they would be worse off without them.
Strong customer retention rates can also be a great driver of customer acquisition, through referrals and the case study evidence you can provide to potential clients.
When it comes to revenue, customer retention is hugely important to consistent growth and financial planning. The more committed customers you have for the next financial quarter, the easier it is to make budgetary decisions. Another benefit of retained customers over acquired customers, is the fact they generally require less maintenance. - Product Management - Product related initiatives that enhance the sales proposition, improve the customer experience, and/or streamline processes for new and existing products.
- Supply Chain - Commerce, supply chain management, the management of the flow of goods and services, involves the movement and storage of raw materials, of work-in-process inventory, and of finished goods from point of origin to point of consumption.
Digital Enterprise
- Digital Strategy & Operations - By applying new technologies to your existing business activity and/or a focusing on the enablement of new digital capabilities to your business, we can help you seamlessly move into a new digital world. Whether you want to move your existing infrastructure to the cloud or update your POS system, we are there to help.
- Website Design & Content Creation - Having a website is one thing. Ask yourself these questions: How is your content? Is it responsive (makes web pages render well on a variety of devices and window or screen sizes)? Is it SSL secure (Do you get a padlock, even if you’re not selling online)? How are your social shares? How fast does your page load? All of these questions and more affect your ranking on the search engines. Let us help you naturally move up the google search ranking.
- Conversion Rate Optimization - The most effective way to increase online sales is to increase the conversion rate of your website. The more visitors who buy, the higher your profits. That’s what conversion rate optimization can do for your business. Just getting more visitors to your website doesn’t guarantee a spike in sales. You have to be able to guide the visitor from the landing page to the sale without breaking the trail.
- IT Performance and Improvement - Thinking of moving to the cloud? We have all the answers. With "on the go pricing", better performance (easily upgradable at any time), deployment speed that is unheard of, and the best security that is available today, (not to mention the flexibility), we will put you in the fast lane at a price you wouldn’t believe. We are Amazon Web Services Certified (AWS CERTIFIED) - We can help cut your costs significantly, speed up your websites / data, and give you redundancy that you only dreamed of.
- Marketing Communication & Public Relations - Marketing has been around for a lot more time than we may be tempted to believe. Social media is relatively new when compared with it but there is no way to deny the fact that it is the one medium that had the highest influence ever on marketing. Gaining access to a two-way communication channels is really important. Social networks like Facebook and Twitter allows the target audience to respond to marketing messages. This offers instant feedback and marketers automatically know that they are doing something right as responses are positive. Alternatively, modifications can be done if responses are negative. Social media marketing is practically a gold mine for smaller firms since they can be heard. When dealing with the larger companies, there is no competition in terms of how much money can be invested. There are huge costs associated with regular marketing and social media made it possible for firms with low investment capital to be heard. This lead to some really interesting companies standing out due to the massive exposure that was generated through the use of such communication channels.
Informed Decisions
- Process Automation - Process Automation is the approach that businesses take to systematize their processes, using technology and organizing personnel through workflows. This goes beyond traditional data management and records to advanced software systems and programs that integrate all your applications. Automation can permit your company to maintain control over your various issues, such as customer relationships, analytics, planning, sales, standardization, and development. Automation efforts can target not only complicated information technology tasks, such as managing your system users and troubleshooting network issues, but also programs like email marketing services.
- Benchmarking & Best Practices - Best practices & benchmarking is a valuable exercise for businesses striving to improve their operational efficiency and effectiveness across the enterprise. Best practices & benchmarking can provide you with hard facts about how your operations rate and about where and by how much you can improve. We give you the best informed decisions so you can make your business grow.
- Enterprise Resource Planning - Enterprise resource planning is the integrated management of core business processes, often in real-time and mediated by software and technology.
Enterprise system software is a multibillion-dollar industry that produces components supporting a variety of business functions. IT investments have become the largest category of capital expenditure in United States-based businesses over the past decade. Let us help you plan and make the perfect decision to make your business grow. - Budgeting - It's essential to plan and tightly manage your financial performance. Creating a budgeting process is the most effective way to keep your business - and its finances - on track. Through our many years of experience, we know what the real expectations of a budget are. No fluff or pie in the sky. We work with real and statistically accurate numbers that will put you on the right track.
- Professional Services - We offer experienced and knowledgeable experts in the field of accounting and law.
AWS Services
Trade capital expense for variable expense - Instead of having to invest heavily in data centers and servers before you know how you’re going to use them, you can pay only when you consume computing resources, and pay only for how much you consume.
Benefit from massive economies of scale - By using cloud computing, you can achieve a lower variable cost than you can get on your own. Because usage from hundreds of thousands of customers is aggregated in the cloud, providers such as AWS can achieve higher economies of scale, which translates into lower pay as-you-go prices.
Stop guessing about capacity - Eliminate guessing on your infrastructure capacity needs. When you make a capacity decision prior to deploying an application, you often end up either sitting on expensive idle resources or dealing with limited capacity. With cloud computing, these problems go away. You can access as much or as little capacity as you need, and scale up and down as required with only a few minutes’ notice.
Increase speed and agility - In a cloud computing environment, new IT resources are only a click away, which means that you reduce the time to make those resources available to your developers from weeks to just minutes. This results in a dramatic increase in agility for the organization, since the cost and time it takes to experiment and develop is significantly lower.
Stop spending money running and maintaining data centers - Focus on projects that differentiate your business, not the infrastructure. Cloud computing lets you focus on your own customers, rather than on the heavy lifting of racking, stacking, and powering servers.
Go global in minutes - Easily deploy your application in multiple regions around the world with just a few clicks. This means you can provide lower latency and a better experience for your customers at minimal cost.
We are Amazon Web Services Certified (AWS CERTIFIED) - We can help cut your costs significantly, speed up your websites / data, and give you redundancy that you only dreamed of.
NPS - Net Promoter Score
What NPS is and how it works
At the most basic level, the Net Promoter Score is a process for gauging customer satisfaction and gathering customer feedback.
NPS is remarkably simple. The metric measures customer satisfaction based on a single question.
How likely is it that you would recommend our company/product/service to a friend or colleague?
I.e.- How likely are you to promote us?
Notice the question is not explicitly about whether the customer is happy. Rather the question gauges whether the customer trusts the product enough to attach his own name and credibility to it, by recommending it to someone he personally knows.
In this way, NPS indicates not only customer satisfaction but also customer loyalty. The first is attitude; the second is behavior. Especially in SaaS, there’s a definitive (and lucrative!) difference between the two.
Respondents answer by choosing a number on a scale of 0-10, 10 being the most likely.
The score comes from the NPS question, which is:
“On a scale of 0 to 10, how likely is it that you would recommend our organization to a friend or colleague?”
Based on the number a customer chooses, they’re classified into one of the following categories: “Detractors,” “Passives,” and “Promoters.”
Score breakdowns:
0 – 6: Detractors
7 – 8: Passives
9-10: Promoters
You can think of the NPS system as similar to a four-star system on an online review, but the NPS scale gives you a broader way (and a more accurate method) to measure customer’s opinions.
It’s most common to follow the question with an optional open-ended feedback section, where customers can explain and elaborate on their score. The qualitative feedback from this second question makes NPS doubly valuable.
Finally, the scores from all individual customers are then aggregated into one single number, a single company statistic which is the company’s Net Promoter Score.
How to calculate your company’s Net Promoter Score
Let’s say you’ve sent out an online poll with the NPS question and the 0-10 scale, and you’ve received 100 responses from customers. What do you do with the results? Is it as simple as averaging the responses? Well, not quite. But it’s almost that easy.
The NPS system gives you a percentage, based on the classification that respondents fall into—from Detractors to Promoters. So to calculate the percentage, follow these steps:
– Enter all of the survey responses into an Excel spreadsheet.
– Now, break down the responses by Detractors, Passives, and Promoters.
– Add up the total responses from each group.
– To get the percentage, take the group total and divide it by the total number of survey responses.
– Now, subtract the percentage total of Detractors from the percentage total of Promoters—this is your NPS score.
Let’s break it down:
(Number of Promoters — Number of Detractors) / (Number of Respondents) x 100
Example: If you received 100 responses to your survey:
10 responses were in the 0–6 range (Detractors)
20 responses were in the 7–8 range (Passives)
70 responses were in the 9–10 range (Promoters)
When you calculate the percentages for each group, you get 10%, 20%, and 70% respectively.
To finish up, subtract 10% (Detractors) from 70% (Promoters), which equals 60%. Since an example Net Promoter Score is always shown as just an integer and not a percentage, your NPS is simply 60. (And yes, you can have a negative NPS, as your score can range from -100 to +100.)
Performing these calculations might seem overwhelming, but it’s well worth the effort. Numerous research studies prove that the NPS system correlates with business growth. In fact, studies by the Harvard Business Review and Satmetrix have found that companies across industries earn a higher income when they improve their Net Promoter Scores.
So, if you’re looking for a more scientific way to understand your brand’s strength, the NPS is a straightforward system to use. And if you’re looking to contextualize your score, you can benchmark it against others in your industry.
Testimonials
Maria M. Small Business Owner, Water Systems, Pompano Beach, FL – Great, fast and efficient. Fixed lingering network problems that prevented us from billing our customers in a timely manner.
Dr. Dan K. Physician, Oakland Park, FL - Quick, reliable and trustworthy. Keeps my billing and scheduling system up to date with cloud access and backups. Also got me out of emergencies where we had ransomware, and computer problems. A real lifesaver
Ronny B. Small Business Owner, Warehousing and Souvenirs, North Miami, FL – Completely thorough, knowledgeable, and reliable. Completely overhauled billing system to work with 2+ million pieces of inventory, selling, POS, etc. Reengineered our processes to be efficient and idiot proof.
Sonia B. Small Business Owner and Jewelry Icon, New York, NY – Very knowledgeable about every aspect of business. Designed and carried out my digital marketing, backend of website for sales and customer response. Also advised me on some high value contracts where they saw issues my lawyer didn’t.
Carlos S. Small Business Owner and Consultant, Miramar, FL – Fast and easy. Set up 2 corporations, books and accounting system for me.
Rahul B. Small Business Owner, Consulting Firm, Princeton, NJ - They do their job perfectly. Supplied me with backend office help like bookkeeping, payroll and human resources. They are who the consultants consult.
Mike T. Small Business Owner, Advertising and Special Event Planning, Delray Beach, FL - Set up my backend database for large conventions, wrote / published the convention book, redesigned website for high capacity use, set up system for convention name tags and other things I don’t remember. Worked quickly, and when they said it would be done on time it was. Would highly recommend.
Dr. Amy K. Physician, Fort Lauderdale, FL – Fast and knowledgeable. Updated my antique billing system to stay in compliance with insurers so I could get paid. Thank you
Les S. Entrepreneur, Business Owner, Malibu, CA - Been doing business with them for years. They handled my websites, my technical issues, some of my digital marketing, they even produced my YouTube videos. They are the BEST
Abe N. Vice President of a Distribution Company, Deerfield Beach, FL – They supplied a professional service to us. They helped market our distribution, enhanced our marketing and gave us a nice database system for all to use which processed thousands of records an hour.
Beverly M. Purchasing Coordinator, Government of Ohio, Cincinnati, OH - They work quick and easy. Devised a method so all of our patients could communicate cheaply and efficiently.
Pierre L. President, Trilogy International, (which is now Comcel Haiti) – They branded and marketed a product for our Voila product in the United States.
Larger Corporations / Entertainment Personalities / Governments
Cotas, Bolivia - Produced brand awareness and consumer calling for them in the United States.
Motorola, Schaumberg IL & MTV Networks, New York, NY - Designed and distributed the first “social media” product in the world. Dubbed the “MTV-Pager” it was ahead of its time, and was the precursor to modern day social interactions
Country of The Honduras – Worked directly with the President of the country (Porfirio Lobo Sosa) and his officers to rid the country of telecommunications fraud. Built mega terabyte databases which were analyzed for open pockets of theft. Found 12 corporations that were defrauding the government of millions of dollars a week.
Beyonce – Designed and produced promotional material for her B’day album
Telefonica, Madrid Spain- Produced brand awareness and consumer calling for them in the United States.